Series: Custom

About Ambassador

The Ambassador was the top-line automobile produced by the American Motors Corporation (AMC) from 1958 until 1974. The vehicle was known as the AMC Ambassador, Ambassador V-8 by Rambler, and Rambler Ambassador at various times during its tenure in production. Previously, the name Ambassador had applied to Nash's "senior" full-size cars. The Ambassador nameplate was used continuously from 1927 until 1974 (the name being a top-level trim line from 1927-31); at the time it was discontinued, Ambassador was the longest continuously used nameplate in automotive history. All Ambassador models were built in Kenosha, Wisconsin.

Prologue

Following George Mason's unexpected death in the fall of 1954, George Romney (whom Mason had been grooming as his eventual successor), succeeded him as President and CEO of the newly-formed American Motors. Romney recognized that to be successful in the postwar marketplace, an automobile manufacturer would have to be able to produce and sell cars in sufficient volume to amortize the high cost of tooling. Toward that end, he set out to increase AMC's market share with its Rambler models that were selling in market segment in which the Big Three (General Motors, Ford Motor Company, and Chrysler) did not yet compete. While development of a redesigned 1958 Nash Ambassador, based on a stretched and reskinned 1956 Rambler body, was almost complete, AMC's designers were also working on a retrimmed Hudson equivalent, called Rebel, to offer Hudson dealers.

However, as sales of the large-sized Nash Ambassador and Hudson Hornet models slowed, it became clear to Romney that consumer confidence in the historic Nash and Hudson nameplates had collapsed. Reluctantly, he decided that 1957 would be the end of both nameplates, and the company would concentrate on the new Rambler line, which was registered as a separate marque for 1957.

1958-62

1958

American Motors planned to produce a stretched a 117-inch (2,972 mm) wheelbase version of the Rambler platform for Nash dealers to be the new Nash Ambassador, and another for Hudson dealers. Shortly before committing to production of the new long wheelbase versions of the Hudson and the Nash, CEO Romney decided to abandon the Nash and Hudson brands.

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